Selección española de fútbol

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Exceptionally, in recognition of the great international impact its success has had in raising hopes and uniting Spanish society around the Spain Brand and for its conveyance of the values of joint effort and team spirit, the jury has decided to offer extraordinary acknowledgement to the Spanish national football team by granting it the title of Spain Brand Honorary Ambassadors.

This appointment comes as the result of the promotion and projection given to the international image of Spain by its being proclaimed winners of the 2010 FIFA World Cup in South Africa, which had an unprecedented media impact and international exposure. The Spanish national football team represents the values of modesty and teamwork. The uniting of efforts for a common interest was undeniably an example for the entire world, as was the Spanish team’s internationally-admired style of play.

Photo: GABRIEL BOUYS/AFP by Getty Images

Edition

Fourth Edition