The companies and brands that are part of this initiative share a common purpose: to contribute to the advancement of our economy and our businesses by focusing on brand, innovation, and design as key levers of competitiveness and differentiation, and as pillars of the Spain Brand.
- Because we believe in companies as drivers of progress and well-being, and because brands provide the value that makes us unique and allows us to compete with anyone.
- Because this is not just about believing in collaboration, but about practicing it every day.
- Because we know that greatness is not measured by size but by responsibility. Only by working together can we achieve significant transformations within our companies and sectors, thereby contributing to the progress of our economy and society. Because the success of one is also the success of all.
- Because leading brands generate credibility and trust. Because leadership is exercised every day, through example and inspiration. Because we believe in this commitment and are part of a national project.
Through the use of the ‘Leading Brands of Spain’ seal, we reinforce our commitment: