Armand Basi is a globally renowned brand, specialising in high-end fashion for both men and women.
Armand Basi caters to urban and independent men and women who have a clear sense of style and seek comfortable, modern, and exceptionally high-quality clothing. Its target audience consists of professionals aged 25 to 35, belonging to the upper-middle and upper classes.
Initially, the brand was marketed through multi-brand retailers. Later, to strengthen its identity, it chose to establish its own stores and adopt a shop-in-shop format.
The first Armand Basi collection was launched in Barcelona in September 1986. The brand releases two collections annually: Spring-Summer and Autumn-Winter.
Armand Basi embodies an entire lifestyle, with licensed products ranging from fragrances, watches, eyewear, belts, and jewellery to home textiles, footwear, and leather goods.
In 2010, Armand Basi introduced its youth line, BY BASI, aimed at teenagers. This range caters to a growing and increasingly demanding market segment.
Since 1994, Armand Basi has been available in Europe, North America, and Asia. Its products are distributed in prestigious stores across 20 countries, including Nom de Plume and Dirty White Boy (London), Galeries Lafayette (Paris), Christian Mode (Maastricht), Tsum (Moscow), Behaviour (New York), MAC (San Francisco), Malgosia (Los Angeles), The Men’s Club (Burnaby), ABC (Beirut and Amman), Takashimaya (Japan), and CK Tang (Singapore).
In just a few years, the brand has achieved a presence in approximately 460 prestigious multi-brand boutiques across three continents.
